Assignment 18A - Create a Customer Avatar

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My product has many “avatars”. We can reach people from the age of 16 until the eldest age a person can drive. This includes both male and female genders, and technically anyone who is of-age to drive a motor vehicle. For the sake of this blog post, I will discuss one specific person as my avatar. My avatar’s name is Danielle. She is a 30-year-old registered nurse who drives to work frequently. She uses the Bluetooth that is built in to her vehicle already, but she finds it to be very tedious to use. She drives a 2012 GMC Terrain. She is married with no kids, but she uses her car for a lot of daily activities. When I interviewed her for my product, she thought it was a great idea. She has many problems with not being able to access all components of her cell phone while she is driving.


What do I have in common with them?
I believe that Danielle and I can agree that the current Bluetooth technology in most vehicles needs to be updated. Although some people do enjoy using their Apple CarPlay and Android Auto, we both feel that there needs to be some improvement to Bluetooth capabilities that are available to all vehicles.

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