Test Post

-
Hello everyone! This is a test post. Hope everyone had a great weekend!

Comments

Post a Comment

Popular posts from this blog

Assignment 29A - Venture Concept No. 2

-
Image
·       Opportunity o    People across America currently hold the need of being able to drive and access their most-used device, their cell phones, without causing danger to others while driving. The nature of the need is that they are required to drive their vehicles while still being considered “hands-free” when accessing their cell phones. o    The forces in the environment that is creating this opportunity is how competitors are only allowing consumers the use of specific applications while they are driving their vehicles. o    This market affects people of all geographical locations and everyone demographically. This would pertain to individuals that are of-age to drive a motor vehicle and hold a valid driver’s license in the US. o    Customers are currently satisfying this need by using the apps that are currently allowed on Bluetooth-capable in-car devices, such as Apple CarPlay or Android ...
Read more

Assignment 12A - Figuring Out Buyer Behavior No. 1

-
Choosing a segment: For this specific assignment, I chose the segment of young drivers. All of the drivers that I interviewed have new cars and they paid extra to get the Apple CarPlay and Android Auto option. These drivers are all college-aged students that mostly travel to campus. These individuals had mostly positive things to say about their experiences. There were some topics that they brought up to make changes to their user experience. Interviews: -        Adrian, 18-year-old college student, has great experience using Apple CarPlay with his iPhone. Since he cannot access all features of his cell phone with CarPlay, he tends to use his cell phone while operating his vehicle. “I wish there was a way to view and access all aspects of my phone while driving. It would make me a better driver and allow me to multitask while driving to class and campus”. -        Anni, 20-year-old college student, l...
Read more

Assignment 9A - Testing the Hypothesis, Part 2

-
·       WHO: While completing my interviews, I realized that there are two main groups of people who fall outside of the boundary. One group consists of the elder generation that refuses to learn the technology that comes equipped in their vehicles. I interviewed a 60-year-old woman and a 57-year-old man. Both of these individuals drive new vehicles that are equipped with Bluetooth. Neither of these individuals have even bothered to figure out how the Bluetooth option works in each of their vehicles. Most of these people grew up in an era where technology was never even thought about. They mostly see technology as something that is difficult to comprehend, unless you’re a tech geek. This causes them to not use the Bluetooth feature while operating their vehicle. The other cohort of individuals that fall outside the boundary are millennials. I interviewed an 18-year-old high school student and a 21-year-old college student. Neither of them use ...
Read more